Our Story
Our story
Nothing prepares you for it, suddenly there's a little person in your life that you need to care for, and everything else seems somehow much less important. It happened to me, and its happening to you right now!
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Having children changed my perspective on life and I took the plunge to become a stay at home father. Very quickly I noticed most things related to babies and children are made for women. I had enough of carrying around a flowery bag and decided to set up a shop where new and existing fathers can get the stuff they need, to be the best daddy they can be!​
Our vision
Designed for dads!
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Modern dads want to be involved in every aspect of their child’s life. Will & Finch was started to give dads the confidence to take control of parenting.
We have created great products for great fathers. Stylish and functional apparel and accessories that any man will be happy and proud to wear. So you can get on with the business of being the world’s best dad.
During design, we made sure to consult both mums and dads to create a truly unisex set of products that tick every box. So even though these products were designed for dads, mums will be just as happy carrying them around too!
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Single dad, step dad, stay at home dad, gay dad, adoptive dad, papa, father, pop, dada, daddy, grandad, or any other dad; you’re all welcome – we’ve got you covered.
Our name
Great products for great fathers. Our name had to match our passion so I introduce you to two great fathers that inspired our name:
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William Jackson Smart - The man who inspired fathers day. Was a devoted and selfless dad; twice-widowed Civil War veteran and father of 14 children.
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Atticus Finch - From the novel 'To Kill a Mocking Bird' Atticus is a righteous and passionate defence lawyer, and also a single father looking after two children and doing everything he can to ensure they grow up with the right morals.
Our logo
The internationally recognised symbol for 'Male' represented by a circle with an arrow pointing diagonally up, was originally adopted from the spear and shied of the Roman god of war Mars.​ We've taken it back to the spear and shield and flipped the often depicted 'Lambda' symbol to create the 'W' of Will and Finch. Ready to do battle with fatherhood? Of course you are!